Crashes on start up

So I purchased and have been playing about a week with no crashes or issues. Today I exited the game to go out, I exited properly, main menu, then quit. The game I was playing wasn't modded, it was up to date, it wasn't anything my PC can't handle, not even close.

Now every time I try to launch the game it starts I see full screen graphic and then it crashes to desktop. I've verified files, I've reinstalled, tried turning antivirus on and off, tried administrator all the usual crap. What the hell? I now can't play at all seemingly at utter random.