Another Message That Makes You Say "WHAAAAAT"?

I was looking at recruiting a new leader and I was looking at each of their special features when I came across the one in the screen snapshot below.  The thing to notice is that the popup says "Lower Recruit cost", but when you look at the cost of all of the available leaders, that one is the most expensive!

I am submitting this as another one of those head-scratchers where what a message says is completely at odds with reality.